Saturday, April 19, 2008

TimesofMoney in a tie-up launched first entertainment credit card

Timesofmoney, a Times Group company, launched India’s first entertainment co-branded credit card in a joint venture with Barclays bank The ‘Times Card’ has been envisioned to be an aspirational credit card for high spenders. The card has been packaged to meet lifestyle fancies and offer its members numerous exciting opportunities to redefine their lifestyle across entertainment, dining, shopping, travel, body and beauty.

Times Card also have offers of privileged invitations to high profile Times events such as the Femina Miss India, Filmfare Awards, blockbuster movie premieres, live concerts and celebrity parties. The statement issued by the company said, “With the growing Indian economy, there has been a considerable growth in lifestyle and the luxury spends from today’s high-end spenders. Times Card is weaved along the 5Cs of convenience, comfort, care, cohesive and comprehensive. The spending patterns of Indian consumers have changed, while the ‘regular spends’ are growing considerably, their ‘lifestyle spends’ are expanding rapidly”.

Speaking at the launch ceremony, Times Group MD Vineet Jain said, “This strategic partnership with Barclays, one of the world’s largest credit card issuers, gives us the perfect platform to create a new benchmark in the credit card industry. Times Card gives us an opportunity to add value to our relationship with our customers by expanding our service offerings to them.”

TimesofMoney president Avijit Nanda, claimed that this card will endeavor to go beyond what’s expected from a credit card and introduce a whole new world of entertainment.

Barclays GRCB MD (India and Indian Ocean) Samir Bhatia said, “Times Group, with its experience and leadership in the entertainment space, is the perfect partner to create a great customer offering. This unique card goes with our philosophy of transparency and simplicity of use. It gives customers the power to control their finances and choose their rewards.”

At present, TimesofMoney in India is providing services in the segments like money transfers, global money transfers, NRI services, co-branded cards and is a pioneer in online payments. Besides this its transaction business, TimesofMoney is providing a single-window online channel for non-residents which has helped it in building up a strong and loyal customer base.

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